Virtual Event Fundraising Gala Case Study

What is a Virtual Gala? Well…here is a perfect example of one of the first virtual gala’s to come right from ground zero. Our friend, Mentor, Colleague  and Auctioneer, Johnna Wells is at the helm of this inspiring event. With a 72 hours window, the team pivoted to create a true virtual philanthropic experience. Take a look to see how they incorporated an online auction, live auction and paddle raise during the livestream. They incorporated the following best practices to raise $600k+

  • Creating energy and inspiration in the livestream
  • Developing a smooth showflow
  • Engaging donors in many different methods
  • Closing Online “Silent” Auction before live fundraising
  • Storytelling throughout
  • Identifying lead gifts to start the paddle raise
  • Gratitude all the way through
  • Short, sweet event
  • Working with a greater technology partner

If you have any questions about pivoting your gala to a virtual event, please set up a time and we can chat about next steps:


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