Case Study
Heights Foundation “Love your Neighbor” works with Scott Robertson Auctioneers to create a Virtual Event Fundraising Gala
Challenges
- Covid-19 potentially cancels gala and threatens $100’s of thousands raised
- 1000’s of children rely on Heights Foundation programs
- 300+ tickets sold and $100k in sponsorship’s possibly to disappear
Opportunities
- Unite an audience around the nation to fund this mission
- Maximize bidding in Silent and Live Auctions
- Maximize giving in Fund A Need
Results
- Over 300 “Virtual” Attendees
- Raise 15% more than previous year’s live event
- Matching funds increased fundraising engagement
- Auction items sold higher than previous year
Key strategies
- High value production
- Matching funds opportunities
- Highly engaged chat room
- Professional Fundraiser and Emcee Duo
- Professional video’s and images of children
Watch the fundraising unfold here. Live Fundraising begins at 27 minutes