Virtual Event Fundraising Case Study 2

Case Study

Heights Foundation “Love your Neighbor” works with Scott Robertson Auctioneers to create a Virtual Event Fundraising Gala


  • Covid-19 potentially cancels gala and threatens $100’s of thousands raised
  • 1000’s of children rely on Heights Foundation programs
  • 300+ tickets sold and $100k in sponsorship’s possibly to disappear


  • Unite an audience around the nation to fund this mission
  • Maximize bidding in Silent and Live Auctions
  • Maximize giving in Fund A Need


  • Over 300 “Virtual” Attendees
  • Raise 15% more than previous year’s live event
  • Matching funds increased fundraising engagement
  • Auction items sold higher than previous year

Key strategies

  • High value production
  • Matching funds opportunities
  • Highly engaged chat room
  • Professional Fundraiser and Emcee Duo
  • Professional video’s and images of children

Watch the fundraising unfold here. Live Fundraising begins at 27 minutes


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